I personally don’t watch any TV, mainly because of the copious and unnecessary amounts of commercials and the poor quality content that is streamed. The adverts usually have poor quality, and almost always follow the same formula, making them simply rubbish used to manipulate us to buy the products. Although, there are a few interesting adverts, like the Old Spice ones.
Old Spice has existed since the 19th century, as one of the first male deodorant product lines. It aged quite a lot, and its sales declined astronomically, being overpowered by other brands like Axe or Rexona.
Hope was lost for the company until, in the beginning of the 21st century, Old Spice released a revolutionary line of adverts, with a creative and humorous character, which made their sales peak, and since then, it’s the highest grossing male hygiene products company in the current market.
In my honest opinion, most of the advertisement is utter garbage, but it’s creative and essentially different, it’s fun to watch, and if it conveys a positive message, it doesn’t harm anyone.
Afonso Laginha, 11º C
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